Why Mobile Marketing?

Over the past year many business owners have been inundated with information on how to get their business involved in the mobile marketing rush.  With so much information being shared,  it’s easy to feel overwhelmed and uncertain as to how to get started or even if you should get started!  Although mobile marketing can sound complicated, it’s actually very straightforward and easy to implement.  It’s also something you absolutely need to do!   Already the number of smartphone users in the US is over 80 million. And the number of tablet users is growing at a phenomenal pace!  With so many people accessing the internet via mobile devices, it’s easy to see why mobile marketing is the future!

Still not excited about all the opportunities mobile marketing has to offer?  Here are a few of the top reasons you should begin implementing a mobile marketing strategy to connect with your customers:

Round-the-Clock Access to Clients
The next time you go to a restaurant or a movie or are just walking down the street, take a look around.  How many mobile devices can you count in the hands of the people around you?  There were 324 million handsets sold in 2011 alone.   These kinds of numbers translate into fantastic consumer reach!  In 2011 adults in the US spent 10% of their  time on mobile devices versus 4% on newspapers and 2.8% on magazines.  With these kinds of numbers  it’s no wonder that businesses who can connect with potential new clients on the go are finding such success!

 A Higher Open Rate on Marketing Messages
Since the consumer’s choose to opt-in to receive special offers, alerts and additional content, they are more responsive and tolerant to receiving promotions and other material.  In 2011 email open rates were up 34% on mobile devices. What would it mean for your business if there were more people reading your marketing messages?

 Increased Sales
The experience for consumers is infinitely more interactive and targeted in comparison to any other form of interaction.  Google’s latest independent  research shows 74% of smartphone users have made a purchase resulting from using a smartphone.   Are you current marketing methods getting these results?

 Get In Front of Potential New Clients NOW
The ability to reach consumers anywhere creates an opportunity to personalize the message based on place, time, and preference.  Brands can produce effective and targeted messages  that are delivered conveniently when the potential client is most likely to buy.  By 2016 it is estimated that 15% of all online ad spending will be on mobile marketing.

Top Manufacturers

Nokia 

Nokia – the very word has become synonymous with mobile phones. The Finnish multinational communications corporation first began its journey in 1865 as a paper mill on the banks of river Nokianvirta. Moving on to rubber business is 1898, it was in the early 1979s that Nokia dipped its toes in to the telephone industry. This communications corporation, named after a Finnish town, is presently the world’s largest manufacturer of mobile phones. Nokia’s success is rooted to its commitment to provide customers irresistible personal experiences. “Connecting people” is what Nokia is working for and it’s visions such as these that make them such a universal brand.

Sony Ericsson 

Sony Ericsson was born when one of the world’s largest electronics giant Sony and Swedish telecommunications company Ericsson teamed up on October 2001 to combine ones’s electronics expertise and the other’s technological leadership in the communications sector. The company has been going strong, inspite of a few tough patches. With the vision of wanting to be ‘THE communication entertainment brand’, Sony Ericsson is known for it’s innovations in design.

Samsung 

As the world’s largest South Korean electronics company, Samsung has brought about a lot of changes to the mobile phones industry. The company’s mobile division, Samsung Mobile was at it’s best in 2007, for it was then that it overtook Motorola to become the second largest mobile phone maker in the world. Samsung mobile phones are of six types, namely: Style, Essential, Infotainment, MultiMedia, Connected and Business.

LG 

Presently the world’s third largest manufacturer of mobile phones, LG made its first mobile phone in 1996. LG stands for ‘Lucky Goldstar’, while more recently it associates itself with ‘Life’s Good’, its tagline. LG aims at making life good, and according to the Korean electronics giant, that’s what is more important than electronics. Their Black Label Series of mobile phones that includes models such as Chocolate, Shine, Secret and New Chocolate is known to have given LG a boost of revenue. LG is also known for it’s green initiatives.

Apple 

Apple Inc – Probably the most talked-about consumer electronics brand in the world. Relatively new in the mobile phones market, Apple’s iPhones have rewritten the definition of smartphones. Named ‘Invention of the Year’ in 2007 by the Time magazine, it’s user-friendliness that drove the the iPhone to it’s pinnacle of success. Apple launched the iPad, a tablet-like device that’s a cross between a smartphone and a laptop on April 3 2010.The iPad is believed to be a revolutionary device, though it has received a fair amount of criticisms as

BlockBerry 9500: cloning Blackberry Storm with Obama as a model

This is the cloning BlackBerry Storm (9500), which is quite impressive and even using President Obama as of the ad model (although we do not believe Obama has to give permission or not). phone cloning is the name given BlockBerry 9500 made by the Chinese company, Haff-Com. Even in the brochure there is a slogan, “Obama have a Blackberry, I have a BlockBerry”. For specifications BlockBerry 9500 using Windows Mobile 6.1 with 460 MHz processor, 3.2 inch touch screen, GPS and Wi-Fi.,

The Biggest iPhone 4S Contenders

The iPhone 4S has rumbled the slightly complacent Android phone ascendency with its release and its huge number of innovations. So, who are the devices main challengers in the world of mobile phone deals?
Samsung Galaxy SII
Well the Samsung has had its own way for a while now .The device is a dual core one with all the latest modifications one could wish for a great operating system and a number of innovative tech leaps of its own to push the original iPhone 4S well into second place. Samsung will hope to be the main contender for the iPhone 4S for a while yet. However, the iPhone 4S’s number of innovations have placed it firmly to a silver position.

Outside all the walled gardens is the mobile web

Everyone with an iPhone knows what an app is. They know what the app store is, and they know how to get new apps onto their phone. The app store model has been a remarkable success, with over one billion app downloads per month as of October 2011. But despite this, there are echoes of the walled gardens of the Internet in the 1990s, with companies such as AOL controlling exactly what content users could access. These walled gardens eventually came down when faced with competition from a more open web, and companies that didn’t adapt their business model suffered. Parallels with the current app store model are glaring, and have led some to argue that the app store model is just a fad, a blip in the progress of the open web.
The mobile web, then and now
Most iPhone users, and indeed Android and other smartphone users, probably don’t know that the mobile web existed before the iPhone’s debut in 2007. But it did. WAP, WML and iMode were some of the buzzwords of the day. It didn’t look much the way it does today, but it’s been around since the late 1990s.
The fact that the mobile web has taken a back seat is a testament to what a great job Apple did with iOS and the app store. The arrival of the iPhone in 2007 redefined how people interacted with their phones. Today, however, the web has all but caught up again. We need only look to some examples of the kinds of web apps that already exist today to see the web is poised to make its comeback. Just compare the native (app) and web versions of the Google’s Map application. Not only is it possible for the web version to sport a similar UI to the native version, but they also offer very similar location-aware functionality.