Nokia
Nokia – the very word has become synonymous with mobile phones. The Finnish multinational communications corporation first began its journey in 1865 as a paper mill on the banks of river Nokianvirta. Moving on to rubber business is 1898, it was in the early 1979s that Nokia dipped its toes in to the telephone industry. This communications corporation, named after a Finnish town, is presently the world’s largest manufacturer of mobile phones. Nokia’s success is rooted to its commitment to provide customers irresistible personal experiences. “Connecting people” is what Nokia is working for and it’s visions such as these that make them such a universal brand.
Sony Ericsson
Sony Ericsson was born when one of the world’s largest electronics giant Sony and Swedish telecommunications company Ericsson teamed up on October 2001 to combine ones’s electronics expertise and the other’s technological leadership in the communications sector. The company has been going strong, inspite of a few tough patches. With the vision of wanting to be ‘THE communication entertainment brand’, Sony Ericsson is known for it’s innovations in design.
Samsung
As the world’s largest South Korean electronics company, Samsung has brought about a lot of changes to the mobile phones industry. The company’s mobile division, Samsung Mobile was at it’s best in 2007, for it was then that it overtook Motorola to become the second largest mobile phone maker in the world. Samsung mobile phones are of six types, namely: Style, Essential, Infotainment, MultiMedia, Connected and Business.
LG
Presently the world’s third largest manufacturer of mobile phones, LG made its first mobile phone in 1996. LG stands for ‘Lucky Goldstar’, while more recently it associates itself with ‘Life’s Good’, its tagline. LG aims at making life good, and according to the Korean electronics giant, that’s what is more important than electronics. Their Black Label Series of mobile phones that includes models such as Chocolate, Shine, Secret and New Chocolate is known to have given LG a boost of revenue. LG is also known for it’s green initiatives.
Apple
Apple Inc – Probably the most talked-about consumer electronics brand in the world. Relatively new in the mobile phones market, Apple’s iPhones have rewritten the definition of smartphones. Named ‘Invention of the Year’ in 2007 by the Time magazine, it’s user-friendliness that drove the the iPhone to it’s pinnacle of success. Apple launched the iPad, a tablet-like device that’s a cross between a smartphone and a laptop on April 3 2010.The iPad is believed to be a revolutionary device, though it has received a fair amount of criticisms as
